1. All possible mass - media references during transmissions, press-conferences, round tables, during all official events, televisings, articles, in Internet sites, etc.
2. Inclusion of logos, slogans, brands, and "trade marks" promoted by sponsors in external ads such as: billboards, panel - supports and transparencies in cities and on the way of the whole run.
3. Ads on its own rally vehicles (within the frames of general design conception).
4. Transit ads (ads on public transport in cities along the way of the run), ads on stops, ads in local trains in cities along the way of the run.
5. Inclusion of logos, slogans, brands, trade marks promoted by sponsors in all kinds of printed materials, such as: leaflets, flyers, posters, event programs, press - releases, letters of award, certificates of merit, P.O.S. materials, etc.
6. Inclusion of logos, slogans, brands and trade marks promoted by sponsors in all kinds of souvenirs and tacles.
7. Inclusion of logos, slogans, brands and trade marks, promoted by sponsors in rally participants' uniforms according to general design conception.
8. Inclusion of sponsor company representative into the run as crew member with the right of active participation in every press-conferences, round tables and gala interviews along the way of the run.
9. Creation of 3-4 UTP (Unique Trade Proposals) or Event Marketing specially for sponsors: development of creation, ideas, scripts, all organizational events, design, coordinating, PR-campaigns it full swing, ads and
promotion. |